Art is a strange profession. It could take years of living off instant ramen until you’re discovered and can finally start making a good living off your talents. For this reason, finding the right market to publish and sell your art is extremely important.
While traditional platforms like art galleries are a great place to find buyers who are already interested in art, they don’t do much to get your name out there to a wider audience. Likewise, while DeviantArt and similar communities are large, it’s unlikely that anyone looking to buy art will come across your work.
This is why many artists opt for Blockchain and Metaverse platforms. These communities have large audiences, while being mostly made up of independent adults who have enough funds to purchase artwork. Even game artists have this consideration, with NFT-based games like REALM having more users willing to spend money on art.
Today we’ll look at different platforms where you can publish and sell your art, as well as some key considerations to make when selecting the right platform for you.
What to look for in a platform?
The user base
The first thing you’ll want to consider before putting your art on any platform is its user base. If you’re an artist producing cutting-edge pieces with expensive materials, you’re unlikely to find your ideal client on a teen-oriented website.
Before selecting a platform, check its user base statistics if they are online. If not, look through the stuff posted there, the design, and user reviews to try to figure out if your target audience is using it.
Can it ensure the safety of your art?
Now, one of the biggest differences between traditional online art platforms and blockchain-based ones is the security provided to your art. When you post your art in a traditional setting, that art can easily be stolen, and proving you are the true owner can be incredibly difficult, especially when it comes to digital art.
On the other hand, when you mint your art as an NFT, it’s incredibly easy to prove you’re the real owner, because every part of the minting process is built into the blockchain. In addition, many platforms guarantee that all artists are verified and that none of their pieces have appeared on the Internet before.
Part of the reason DeviantArt has become so popular is its groups, comments, and other social features. When an art platform has social features, it allows people to interact with each other and bond around art. This gives the viewer a more emotional connection to the art.
This is even more important for relatively interactive art. For example, being able to present your 3D renderings in motion in an online game allows people to not only look at your art, but also think about it when put into practice.
This means that platforms that provide a community experience are a much better place to display and sell your art.
Is the platform connected to a place where you can sell it?
If you’re selling your art, you’ll want your customers to be able to buy it as soon as they see it. Of course, you can put the link to your store page in the item description, but the more platforms the customer has to click through, the less likely they are to buy.
For this reason, platforms that let you buy art without leaving it are more likely to make you money.
Metaverse is an oft-used term, however, what cannot be denied is how much virtual reality and augmented reality contribute to interactivity. If you are a sculptor, potential buyers will be able to view your sculptures from all angles, if you are a painter, they will be able to see what your painting looks like in a virtual home.
The ability to bring your art closer to people, not to mention the potential that lies in creating art in the metaverse itself, is a big plus. By letting potential buyers know exactly what they’re buying, and in a much more interactive way than traditional galleries, you increase the likelihood that they’ll be willing to pay the price.
Blockchain and NFTs open up your art to a wider audience. Quality NFT artists are rare, despite the market grossing over $40 billion last year. This allows you to tap into a massive and well-populated market. Plus, most marketplaces allow you to watch art in the same place it’s bought and sold, and blockchain ensures your art will never be stolen.
Finally, some projects like REALM combine the two. On REALM, you can showcase your NFT art in the metaverse, or even wear pieces of it on your character. You have a lot more freedom over what you do than on traditional platforms, and they already invest millions in artists on the platform.
You have unlimited creative freedom in what you can create, ranging from music and characters to entire game worlds. All can be sold with just a few clicks, and you are part of a large, invested community that has already shown a willingness to buy high-quality art.
Overall, blockchain and the Metaverse are extremely promising spaces for aspiring artists to kick-start their careers, and for existing professionals to expand their horizons.
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