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Untraceable Events Launches UNNY, the Real-Life Engagement Token, to Enhance Attendee Experience at Blockchain Futurist Conference 2022

TORONTO–(BUSINESS WIRE)–Blockchain Futurist Conference, Canada’s largest blockchain and crypto event, returns to the Rebel Entertainment Complex in Toronto from August 9-10, 2022. Presented by Untraceable Events, this year’s conference will feature the launch of UNNY, the engagement token in real life. UNNY seeks to disrupt the event landscape by tokenizing gamification, incentivizing attendees to participate in specific actions, and improving the overall event experience.

Untraceable Events prioritized attendee experience and brought innovative gamification features to all of their events. At this year’s futuristic conference, attendees will be able to earn points by completing over 1,000 unique challenges, including: going to sponsor booths, attending conferences, performing activations, and engaging in other areas of the game. ‘event.

By accumulating points, attendees can receive UNNY, which can be redeemed at specific vendors and experiences throughout the event from food pop-ups, VIP tickets and helicopter rides. Entrants can track their points on the futuristic web app’s leaderboard and compete for top prizes such as front row tickets to Vitalik Buterin’s presentation on August 10, 2022.

UNNY has been a concept that has been in the works for years and is the culmination of the various ways Untraceable has set out to enhance the event experience. The main function of UNNY is to drive the actions of participants in real life. Directing participants to engage in specific actions can also improve people, profit, and the planet, while rewarding people for engaging in activities that bring about positive change. Participants performing actions such as recycling and donating to charity will be rewarded by UNNY.

Flexa will power all on-site payments, including food trucks, market vendors, helicopter rides and all UNNY pop-up stations. Earth Wallet educates and empowers participants to accept and use UNNY on the spot.

“Events are a crucial part of the blockchain ecosystem, but most events don’t understand the importance of teaching the public how to use cryptocurrency in the real world. With UNNY, we can demonstrate the benefits of how tokenization can improve events and the world for the better,” said Tracy Leparulo, CEO and Founder of Untraceable. “To change the world, we must change events because life is just a series of events and UNNY can help create a positive world using the power of blockchain technology.”

Untraceable has teamed up with over 75 sponsors for this year’s futuristic conference, and the event is expected to attract over 6,000 attendees. The conference will be streamed live to over one million viewers via CoinMarketCap. For tickets, visit

About Untraceable:

Untraceable is the leading event management and marketing agency within the blockchain and cryptocurrency community in Canada. Founded in 2013 to help build and grow the crypto community, Untraceable provides a full suite of event marketing and consulting services. Untraceable specializes in designing cutting-edge events and marketing campaigns by seamlessly integrating crypto ticketing, event apps, tokenization and innovative technology solutions. Untraceable has hosted hundreds of events, from the first Bitcoin Expo in Canada to the first Ethereum hackathon, ETHWaterloo, Polycon and the largest blockchain event in Canada, Futurist Conference.

About Tracy Leparulo:

Tracy Leparulo is a futurist and an early advocate for the growth of the international blockchain and cryptocurrency community. Since 2013, she has been at the forefront of building communities for leading projects including Ethereum, Bitcoin, and Polymath. She is the founder of Untraceable, a Toronto-based event marketing and consulting firm that works with leading blockchain companies to propel their brand through online and live marketing activations. Over the past 9 years, Tracy has hosted dozens of global blockchain conferences, including Futurist, the largest blockchain event in Canada.


UNNY is a utility token used in exchange for goods and services at Untraceable events. UNNY is not an investment asset or currency.

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