Wine Industry Trends: From Sustainability to Cryptocurrencies – Wine Industry Advisor


Underwater caves, organic vineyards, cryptocurrencies, e-commerce developments, biostimulants, mobility are some of the industry trends.

The new edition of the Wine Innovation Summit is on Thursday May 26 at 10am (arg) & 3pm (Spain).

Buenos Aires, May 9, 2021 –Wine Innovation Summit (WIS) announces its fourth meeting on innovation in the wine industry. The meeting will be held on Thursday, May 26 at 10:00 a.m. (Argentina, Uruguay), 9:00 a.m. (Chile), 3:00 p.m. (Spain), under the motto Trends in the wine industry: from sustainability to cryptocurrencies, the pandemic has accelerated the progress and integration of these global trends.

“This edition is a thematic continuation of what we heard and saw in the November edition, on global trends in sustainability and in particular in viticulture. And in these trends, we can see that cryptocurrencies are a subject increasingly present in the industry, developments in electronic commerce, natural means of pest control or biostimulants for crops and in particular in organic vineyards; These are increasingly interesting questions to know and implement in wineries”, commented Martín Caride of the organization of the Wine Innovation Summit.

In this edition, two novelties will be implemented in the dynamics of the meeting: on the one hand, a space for dialogue, hand in hand with the leaders of the sector. And the other spaces are trend spots and projects or subjects of anticipation for the next appointment, in this edition Openvino will present the Bionumeric Certification, will also be presented the 4m3.Bio project which consists in recycling waste from harvesting and pruning to transform them into maritime wine containers. And corporate mobility or car sharing will be present at the hands of Kinto, a way to reduce costs and collaborate with the environment.

In the first block, Bodegas de Argentina will open this segment referring to the important work carried out by the Sustainability Commission on the water footprint and the responsible use of water. Vanesa Vignera, Crop Nutrition Business Manager INCENTIA of DVA Argentina, will address the issue of biostimulants in the vine. The technological branch will be entrusted to Dr. Carla Grosso Head Farmer Sales of Kilimo, who will refer to the technology applied to efficient irrigation in the vineyards and will add the case of Chandon, with the participation of Ing. Agr. Mariano Andrés Dorado in Chandon and Terrazas de los Andes. And towards the end, Cecilia Acosta, Agricultural Director of Bodega Argento, Argentina’s largest organic wine producer, will talk about what the world of ants is like and how they managed to prevent it from affecting crops.

In the next segment, she will have a space for dialogue on innovation with Fernando Buscema of the Catena Institute. And on the other side of the river, Uruguay, the people of Bodega Oceánica José Ignacio will present their Ultramar project. And to close the block, Josué Peralta, head of the wine division of Adecco Argentina, will address issues related to human capital in the industry.

The last block, Ignacio Indaburu Head of Operations of Satisho Tango, leaders in the world of cryptocurrencies, will introduce us to cryptocurrencies and how they can be implemented in the industry. And to close the block, Luciano Rafowicz, Sales Manager Latam at Summa Solutions BrandLive L will talk about the growth of digital commerce in the wine industry in recent years. And to close the third block, Ignacio Sánchez from Pi Data Strategy & Consulting, a leading company in digital transformation through advanced data analytics, will help to use data productively.

The meeting will be closed by Mario Lazzaro, General Manager of Fundación Promendoza.

With the same dynamic as the previous meetings, again broadcast from the Floyd TV studios in Mendoza, and with speakers in the studio. The event will be divided into three thematic blocks, agriculture, innovation in the winery and innovation outside.

To register for free, you can go to

This initiative is accompanied by the Ministry of Economy of Mendoza, the National Institute of Viticulture (INV), Pro Mendoza and Bodegas de Argentina, the National Institute of Viticulture of Uruguay (INAVI), the Embassy from Uruguay in Argentina, Coviar and sponsors this meeting Kinto, Satoshi Tango, Esker, Pi Data Strategy & Consulting, Incentia Crop Nutrition and Vinventions.


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