New York, NY, Aug. 05, 2022 (GLOBE NEWSWIRE) — Following its two successful NFT projects to date, Automobili Lamborghini, in collaboration with NFT PRO™ and INVNT.ATOM™, has begun a virtual journey that departs from the Moon , crosses Space and continues in emblematic places around the world.
In this new adventure, the Lamborghini super sports cars will be the essential protagonists of the places that the traveler can visit and discover, collecting new NFTs every month for eight months until March 2023. The collection consists of four NFTs published every month for 4 consecutive days and will be available for purchase for 24 hours only. The fourth NFT will be available in a limited edition of only 63 units. At the very end of the campaign, only those who have acquired all the monthly NFTs issued – either the regular three NFTs or the regular three plus the limited edition – will receive a special NFT.
To reward loyalty during the campaign, other exclusive surprises will be communicated, including a Lamborghini Centro Stile digital artwork made for “The Epic Road Trip” campaign, for those who purchase two full monthly collections. For those who have completed the acquisitions of the first four months, there will be the possibility of participating in a special visit to the headquarters of Sant’Agata Bolognese.
“Since 1963, the year of its foundation, Automobili Lamborghini has always led the way, demonstrating it with its super sports cars that continue to be the protagonists of the dreams of children and adults all over the world. Entering the virtual world of modern collecting with NFTs is the natural translation and evolution of that dream,” said Christian Mastro, Marketing Director of Automobili Lamborghini. “NFTs are the new, unconventional and exclusive proposition, paving the way for a new form of expression for the younger generations.”
“Lamborghini loyalists and cryptocurrency fans will be amazed by this next set of drops culminating in a very special reveal next March,” said Christian Ferri, CEO of NFT PRO™, Lamborghini’s launch partner and expert. in engagement with Web3 consumers. “We are delighted to continue our partnership with Lamborghini by bringing this truly exclusive NFT collection to life.”
INVNT.ATOM the global digital innovation division of [INVNT GROUP]™; led creative, strategic, design, content and marketing communications.
“Our previous collaboration with Lamborghini – the auction of a 1:1 NFT attached to the latest physical super sports car Aventador Coupe – is a testament to how impactful storytelling at the digital frontier cultivates community engagement and We are honored to expand our relationship with Lamborghini and to partner with NFT PRO to celebrate Lamborghini’s 1963 innovation and legacy,” said Scott Cullather, President and CEO of [INVNT GROUP].
The first set of four NFTs will be released from August 8, 2022 on nft.lamborghini.com.
Photos and videos: media.lamborghini.com
Information about Automobili Lamborghini: www.lamborghini.com
Media kit: (high resolution images and bios).
INVNT.ATOM, part of [INVNT GROUP] THE GLOBAL BRANDSTORY PROJECT™, is an innovation and brand experience agency dedicated to helping global brands chart a course, navigate, activate and create new opportunities at the Web3 digital frontier. Based in Singapore, the collective of strategists, marketers, creators, programmers, matchmakers and thought leaders turn strategies into stories and stories into experiences, which engage communities on the global stage. For more information about INVNT.ATOM, visit: www.invntatom.com
About [INVNT GROUP]™
[INVNT GROUP] was created as an evolution of founding global live brand storytelling agency INVNT. Led by President and CEO, Scott Cullather, [INVNT GROUP], THE GLOBAL BRANDSTORY PROJECT™ represents a portfolio of disciplines designed to help forward-thinking organizations innovate and impact audiences around the world. The GROUP consists of a modern brand strategy company, Folk Hero; creative culture consultancy, Meaning; production studio & creative agency, HEVĒ; events for colleges and universities, INVNT Higher Ed; digital innovation center, INVNT.ATOM; creative multimedia studio, Hypnogram; and original live-action brand storytelling agency, INVNT. For more information about INVNT.ATOM, visit: www.invntgroup.com
About NFT PRO™
NFT PRO is a white label NFT solution for businesses, helping brands to strategize, create and sell NFTs to customers, fans and collectors. Their proprietary methodology and software takes the guesswork out of setting up and executing an NFT strategy and ensures consistent results and brand safety for every campaign. NFT PRO simplifies the creation and execution of effective and on-brand NFT campaigns. For more information about NFT PRO, visit: www.web3pro.com