Former Dallas Cowboys security and real estate specialist Darren Woodson launched Dallas-based CounterFind’s NFT (non-fungible token) counterfeiting solution, a technology that identifies and removes fake NFTs, enabling NFT creators with trademarks, copyrights, or publicity rights to control their marks without worry that their work will be reproduced. CounterFind has already removed over 500 counterfeit NFTs worth over $400 million.
California-based BEN Group, which represents the estates of Albert Einstein and Steve McQueen, is among those using CounterFind, and Woodson says he’s already partnered with entertainment, music and sports brands, including including the University of Southern California.
“CounterFind is leading the way in creating a safer, more trusted space for creators and consumers to purchase authentic NFTs,” says Woodson. “As a former professional athlete, I know firsthand how important it is to protect your brand in all aspects.”
Fireside Pies deploys a robot server
Following a staff shortage in the restaurant industry, Fireside Pies turned to a robot. Called Tray, the robot was created by Bear Robotics, which has offices in Addison, to help serve tables. Tray is in service at the Fireside’s Grapevine site and will be deployed at the Lake Highlands branded facility in early June.
Before the pandemic, Fireside Pies employed 50 venue workers in Grapevine, 30 in Lake Highlands and 12 in Henderson. Today, the company employs 20, 12 and 6 people respectively.
“When we started investigating this possibility, we realized that a single robot would take a lot of the stress and pressure off of staff doing the mundane tasks of food management or transport tables. Now they’re free to spend more time with their tables,” said Fireside Pies COO Joe Bozarth. CEO d.
The tray can carry up to 400 pounds or five pizzas at a time, but does not serve drinks.
CEO recently discussed with Bozarth the place of robots in the future of catering.
This conversation has been edited for clarity and brevity.
D CEO: Will this technology soon be used in every restaurant in the country?
BOZARTH: “I see it taking over in certain types of concepts, simply because of its ease of use. You don’t have to worry about the robot telling you it’s sick: it’ll always be there. This technology is very consistent for concepts like ours. I think it’s more than a very cool tool to have and use, but it will never fully integrate into our operations. I think in self-service restaurants and at the counter, where they could load them up and pull them onto the tables, I really see that being the future. For a full-service restaurant, I think the way we use the robot – just running food or transport – other businesses will probably start using it and see the profitability.
D CEO: Is this a short-term solution for restaurants in times of staff shortages or a long-term solution?
BOZARTH: “We were so limited by the number of employees we had, and we knew we were losing sales, and we just couldn’t stand it. So this robot helped relieve the pressure. But now, as we increase the staff over the next year, we will still be using the robot at the same capacity. It just made everyone’s job a little easier. The workforce trend has hurt us, but honestly, it has helped all of us grow as leaders and operators to realize that maybe we don’t need as many staff as before . Maybe we can do it with the smaller, tighter, leaner staff. Instead of having to hire two different people to fill this position during busy shifts, we can now let the robot do it. »
D CEO: Will there be a day when waiters and waitresses are obsolete?
BOZARTH: “I think people still need the human experience. When people go out to eat, a lot of people talk about the food, but really, the service is what brings them back or creates that love affair or passion with chain restaurants. I can tell you, speaking to our guests, that they love the robot. But if they couldn’t come in and see their server, bartender, host, or one of our favorite cooks, I think that would cause them to lose the attachment to our brand. If we lost that attachment as an industry, I think restaurants would be soulless.
Nokia opens ATaR cybersecurity test lab
Nokia has opened the first end-to-end cybersecurity test lab in Dallas to test Nokia and partner products against high-risk cybersecurity attacks on 5G networks. Using the lab called ASTaR (Advanced Security Testing and Research), Nokia’s primary focus will be to ensure that 5G networks, hardware, applications and related software can withstand real-world threats.
“5G will enable countless new services for consumers, government and businesses, and the industry must be extremely vigilant to ensure the security of these 5G ecosystems,” said Nishant Batra, Chief Strategy and Technology Officer at Nokia. “To demonstrate our leadership and commitment to security, Nokia will be the first to inaugurate a lab in the United States with the unique mission of identifying and preventing cybersecurity attacks. The ATaR lab will be an ideal testing ground to assess security in the broader context of network use and abuse scenarios.
With the widespread deployment of 5G, the possibilities for attack will only increase. The tests will allow Nokia to present the results to other cybersecurity experts to help close the loop on attacks. The lab is located on Nokia’s Dallas headquarters campus, just west of Valley Ranch, and will be staffed by US-based cybersecurity experts.
Dak Prescott-backed startup OxeFit is growing
With more than $35 million in funding in the bag, Dallas-based Oxefit, an AI-powered home workout system, announced new investments from PGA Tour star Dustin Johnson and NFL All cornerback Pro Jalen Ramsey. He is already supported by Dallas sports stars such as Dak Prescott, Jason Witten, Dez Bryant and Blake Jarwin.
OxeFit’s resistance-based strength training tracks user movement to provide feedback, personalize training, and assess goal. It released its first product, XP1, in April 2021. The company has since released another similar product.
“We are thrilled with the support from the professional athlete community,” OxeFit co-founder and CEO Rab Shanableh said in a statement. “The addition of Dustin and Jalen to our investment team further confirms the need – and excitement – for smarter, more diverse home fitness systems. From day one, we’ve been committed to bringing workouts professional-level drive to consumers’ homes in an incredibly unique way.
Ben Swanger is the associate editor of CEOthe business title of Magazine D. Ben manages the Dallas 500…
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