LANCASTER, Pa., June 28, 2022 (GLOBE NEWSWIRE) — OpSec Security (OpSec) is proud to announce the first enterprise-wide solution to combat intellectual property (IP) infringement by unlicensed tokens. fungible (NFT). OpSec’s NFT Infringement Removal Service is designed to protect brand owners by detecting and enforcing NFTs that come to market with the unauthorized use of registered brand names or likenesses. From cleaning up the NFT landscape ahead of official brand-approved NFT drops to detecting and suppressing IP infringement in emerging channels, OpSec is tailoring its NFT service to a growing range of customer concerns. .
Brands are adopting NFTs to engage consumers and generate new value from their digital content and brand properties. But in these relatively formative stages for NFTs, new sources of value bring new vulnerabilities, as many brands fall victim to opportunistic and unauthorized NFT strikes. The NFT Infringement Takedown service targets the most egregious intellectual property abuses by combining proprietary online surveillance technology, which includes visual artificial intelligence, and a dedicated team of global analysts.
OpSec’s NFT Infringement Takedown service assesses infringing content on active NFT platforms to identify areas of concern for a brand. After performing this landscape assessment, OpSec prioritizes which platforms present the most threats, before harvesting related content for review and, if necessary, enforcement. This service is backed by an enterprise-class technology platform, polished workflows and reporting, a global analyst team, and comprehensive customer support. While this model shares some characteristics with OpSec’s proven online market surveillance, the NFT service is designed to meet the specific requirements of NFTs and transactions that operate on blockchain technology.
“It’s becoming apparent that many NFT platforms have an awareness of intellectual property rights built into their business model,” said Stefanie Wood, product manager at OpSec. “For example, many have options to leverage data on their platform through automation and they have been very responsive to takedown requests submitted by OpSec on behalf of its clients. For example, OpSec has had a 99% compliance rate with OpenSea on a few thousand applications that have been made to date. »
Since 2021, OpSec has been helping brands, primarily in the entertainment, sports, media, and luxury goods industries, fight unauthorized NFTs that infringe intellectual property. Although NFTs are a relatively new phenomenon, the compliance rate of enforcement requests submitted by OpSec is up around 90%. In just one year, OpSec removed thousands of unauthorized NFTs on behalf of its clients. As in its other online brand protection services, the OpSec team works with global partners, industry bodies and law enforcement agencies to improve enforcement and, importantly, online compliance.
To learn more about OpSec’s NFT Infringement Takedown solution, visit the website.
OpSec is the global leader in brand authenticity and integrity, with a heritage spanning over 40 years. We serve many of the world’s largest brand owners, licensors and media rights holders (including approximately half of the 2021 Interbrand Top 100 Global Brands) and are the only vendor that addresses brand value and vulnerability in the physical and digital domains. OpSec is also a provider of high security and government compliance solutions. At OpSec, designers work with technologists, integrators, analysts, and domain experts to ensure solutions are brand-driven, practical, and effective.
The OpSec portfolio of solutions helps brands monetize and protect their intellectual property. It includes in-product components (such as optical security and brand enhancement), digital platforms (including license management and product traceability) and online services (covering counterfeit detection in online, brand reputation protection and digital content security). As opportunities and threats evolve, we expand our solutions to help brand owners meet new challenges. More recently, this has included the removal of NFTs that infringe the intellectual property of brand owners.
Senior Product Marketing Manager