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NFT Tech Partners with Sony’s Hawk-Eye Innovations to Strengthen Its Footprint in NFT Sports

Vancouver, British Columbia–(BUSINESS WIRE)–NFT Technologies Inc. (NEO: NFT) (the “Company” or “NFT Tech”), a leading technology company integrating decentralized ownership, NFTs and the metaverse for public markets, today announced its partnership with Sony’s Hawk-Eye Innovations to connect live sports data to the massive potential of the sports NFT market .

Sony’s Hawk-Eye innovations bring the best in officiating, broadcast and digital solutions to the sports world. NFT Tech, which has been a pioneer in connecting live sports data and sports NFTs through its Cannes Lion award-winning work on the Australian Open AO Artball, is delighted to partner with Hawk-Eye in what some call the future of sport.

Sony is Japan’s largest technology and media company with over $80 billion in revenue, with games and network services accounting for $24 billion. Through its subsidiary Hawk-Eye Innovations, Sony Sports is exploring blockchain technology and its ability to connect fans with each other and their favorite teams in unprecedented ways.

“Sports leagues around the world are constantly looking for ways to increase viewership and connect more deeply with fans,” said Adam De Cata, CEO of NFT Tech. “Fantasy Sports is hugely popular and acts as a huge viewership boost, encouraging the middle segment of fans to stay engaged during the regular season. Unique Uses of Blockchain for the Sports and Entertainment Industry.

Fantasy sports is a growing industry. More than sixty million people play every year – and experts expect the industry to earn $50 billion a year by 2028. Hawk-Eye’s services are currently used in more than 20 sports and, apart from ball sports, they are used in athletics, horse riding. racing and even motorsport. Ball tracking has started to be used for strategy analysis and scouting, and multi-angle viewing for matches shown on TV and in videos is also being explored, clearly showing that the possibilities of Hawk-Eye develop.

“At NFT Tech, our mission is to help the next billion users embrace Web3. We believe entertainment and sports will be a major avenue for that adoption, and we couldn’t be more excited. allows us to engage with a wide range of fans around the world, leveraging this pivotal moment in the history of NFT. This is our opportunity to showcase the power of blockchain and onboard the next billion people. users in space.

About NFT Tech

NFT Tech works to develop infrastructure, assets, real estate, and intellectual property in the metaverse, create and generate revenue from P2E and M2E games, and bring insights and benefits to public markets. Bridging the gap between traditional capital markets and the Web3 space, NFT Tech integrates decentralized ownership, NFTs and the metaverse. Current projects include founding the GOAT Guild and Fuku.

About Hawk-Eye Innovations

Hawk-Eye Innovations is a key part of the Sony Sports business with a shared mission to provide the best officiating, broadcast and digital solutions to the world of sports. Through the Sony family, we open doors to much broader capabilities, helping customers realize new opportunities and bringing experiences to life that could only be imagined before. We work closely with sister company Pulselive to create engaging digital experiences that give fans more control.

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Caution regarding forward-looking information

This press release contains certain forward-looking statements within the meaning of applicable securities laws with respect to the Company. These forward-looking statements are generally identified by words such as “believe”, “project”, “expect”, “anticipate”, “estimate”, “intend”, “strategy”, “future”, “opportunity,” “plan,” “may,” “should,” “will,” “would,” and similar expressions. Forward-looking statements in this press release include statements relating to the completion of the Hawk -Eye Innovations, the closing date thereof; benefits derived from the agreement; expansion of the Company’s NFT developments and product offerings; potential benefits and demands of direct-to-consumer NFT projects; potential benefits, development and acceptance of web3 and related applications; the continued employment of Run It Wild employees and the value of their experience; plans for accelerating growth; and continued public acceptance of NFTs. Although the Company believes that e the expectations and assumptions on which these forward-looking statements and information are based are reasonable, undue reliance should not be placed on the forward-looking statements and information as the Company cannot give any assurance that they will prove to be correct. Because forward-looking statements and information relate to future events and conditions, they, by their very nature, involve inherent risks and uncertainties. Many factors could cause actual future events to differ materially from the forward-looking statements contained in this press release, including, without limitation, the risk factors described in the Prospectus. Readers are cautioned that the above list of factors is not exhaustive. The forward-looking statements included in this press release are expressly qualified by this cautionary statement. The forward-looking statements and information contained in this press release are made as of the date hereof, and the Company undertakes no obligation to publicly update or revise any forward-looking statements or information, whether as a result of new information, future events or otherwise. , except as required by applicable law.

No securities regulatory authority has approved or disapproved of the contents of this press release. The Neo Exchange has not reviewed or approved this press release for the adequacy or accuracy of its contents.

This press release does not constitute an offer to sell or a solicitation of an offer to sell any securities in the United States. The securities have not been and will not be registered under the United States Securities Act of 1933 (the “United States Securities Act”) or any state securities law and may not be offered or sold in the United States or

U.S. persons (as defined in Regulation S of the U.S. Securities Act) unless registered under the U.S. Securities Act and applicable state securities laws or an exemption from such registration is available.

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