The world’s largest cryptocurrency exchange, Binance, celebrated the one-year anniversary of its non-fungible token (NFT) market last week by announcing that it had signed a multi-year deal with Portugal and the soccer superstar of Manchester United Cristiano Ronaldo, considered by many to be the best active player in the game.
Binance hasn’t released many details, except that the first collection will be released “later this year” and will be available exclusively on Binance NFT.
“My relationship with fans is very important to me, so the idea of bringing unprecedented experiences and access through this NFT platform is something I wanted to be a part of,” said Ronaldo, who is famous in most countries. the world, as a quick Google check will confirm.
What isn’t clear is what kind of access or experiences this would entail, but it does suggest that NFTs may offer something more than just images or video. Some celebrities are offering real access – Bill Murray, for example, announced an NFT line last week that includes not only original stories, but access to at least two events a year where he will meet and greet the owners of the tokens wearing his stylized likeness.
See also: NFT Weekly: Shopify Launches “Token Commerce”; Bill Murray doing his thing
Eminem and Snoop Dogg…
Bored Ape NFT owners Eminem and Snoop Dogg took their respective cartoon monkey NFTs to the recording studio and came back with a music video featuring animated versions.
Bored Ape Yacht Club (BAYC) avatars are one of the hottest NFT collections out there, and even when broader NFT prices are doing about as well as the rest of the crashing crypto market, the 60% drop in BAYC collectibles still left them selling for six Figures.
One of the reasons BAYC has done so well – aside from celebrity owners like Eminem and metaverse maestro Snoop Dogg showing them off – is that they were sold with full commercial use licenses, unlike to many other NFT collections.
Read more: Seth Green’s Kidnapped Bored Ape Shows Growing Commercialization of NFTs
Seth Green recently worked on a new TV show featuring a Bored Ape bartender in an otherwise live set arrested after his BAYC NFT was stolen, forcing him to buy it back for $300,000 – well above what he paid first.
And this week, the BAYC-themed Los Angeles restaurant Bored & Hungry reportedly stopped accepting crypto as payment for food. Its owner told Investing.com that despite the set — which cost him $330,000 in Bored Apes — few customers cared about the ability to pay with digital assets.
Related: Bored Ape NFT-themed LA restaurant no longer accepts crypto
…and M&M’s (unrelated)
In news completely unrelated to the musician, candy maker Mars recently filed NFT marks for its M&M brand.
While many brands do this largely to be proactive in protecting their assets, the heavy use of M&M cartoon characters in soft chocolates over the years suggests she could be a more active participant. in the metaverse marketing community.
See also: Mars wants to turn M&Ms into NFTs
EU May Punt NFT Regulations
The European Union is about to dive into where NFTs should or shouldn’t have in the sweeping crypto regulatory law, Markets in Crypto Assets (MiCA), which is expected to pass soon.
NFTs weren’t such a big issue when work started on MiCA, and they were left out of the original bills. However, with the hype around one-of-a-kind tokens – and growing incidents of theft and scams – a trend of inserting checks, such as a requirement that NFT marketplaces be required to register, has grown. .
Read more: EU lawmakers to discuss fate of NFTs and private wallets in crypto regulation
But with growing pressure to pass MiCA, and some tougher and bigger issues involving things like anti-money laundering (AML) regulations still need to be resolved, saving both NFTs and decentralized finance (DeFi) for a MiCA 2 wins the support of the like the president of the European Central Bank, Christine LaGarde.
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