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The Oculus at Westfield World Trade Center launches the first NFT show on an iconic 100-meter digital screen

LOS ANGELES–(BUSINESS WIRE)–Unibail-Rodamco-Westfield (URW) launched a first-of-its-kind platform, THE DROP AT WESTFIELD, to highlight, engage and amplify brands’ Web3 initiatives on Westfield’s digital buyable network in its US centers and provide consumers with one-stop access to sales offers integrated retail. THE DROP AT WESTFIELD debuted this week on the iconic 100-meter screen of the Oculus at Westfield World Trade Center, featuring digital artwork by five diverse female artists curated by Afrodet Zuri of The Board.

“We are excited to look to the future with Web3, which will provide our retail and brand partners with a trusted physical environment to amplify their digital investments and drive even greater conversion,” said Loren Miller, SVP, US Media & Strategic Partnerships, URW. “Our entry into Web3 shows how brands can create integrated retail strategies that complement rather than compete, and we’re excited to continuously innovate forward-thinking solutions for our partners. THE DROP AT WESTFIELD supports brands investing in compelling Web3 offerings by giving them access to our digital media network to reach their target audiences in new and innovative ways.

This first collection from NFT is titled Women In Web3: Her Dreams Realized and will be on display until July 17, 2022. All works can be purchased through Westfield’s Digital Media Network, in partnership with Blockparty: a Web3 platform that allows creators, brands and retailers to launch their own NFT marketplace.

“Web3 has the potential to be the utopian equalizer we all dream of. A shared space where we can all create, participate, and elevate art and artists beyond gallery walls or gender/people biases. I am honored to be Westfield’s curatorial partner for their Web3 debut, “Her Dreams Realized”, featuring a collective of top talent and wildly creative imaginations from across the NFT space. do more than create art; they inspire revolutions and we’re thrilled to have the opportunity to bring that message to Westfield’s iconic screens,” said Afrodet Zuricurator of Women In Web3.

Launched in 2017, The Westfield Network is one of the largest out-of-home digital networks in the United States that offers anonymous real-time consumer engagement and demographic information. It provides meaningful analytics to optimize ad content, making it more relevant and engaging for customers near a screen at all times. For brands looking to leverage their investment in Web3/NFT content and amplify their message, please contact uswbvcreative@urw.com.

About Westfield Network

Launched in 2017, The Westfield Network is one of the largest out-of-home digital networks in the United States that offers real-time capture of consumer engagement and demographics. It provides meaningful analytics to optimize ad content, making it more relevant and engaging for customers near a screen at all times.

About Unibail-Rodamco-Westfield

Unibail-Rodamco-Westfield is a dynamic global developer and operator of Flagship Destinations, with a portfolio valued at €54.5 billion as of December 31, 2021, of which 86% in retail, 6% in offices, 5% in conventions & exhibitions sites and 2% in services. Currently, the Group owns and operates 84 shopping centers, including 53 Flagships in the most dynamic cities of Europe and the United States. Present on 2 continents and in 12 countries, Unibail-Rodamco-Westfield offers a unique platform to brands and brand events and offers an exceptional and constantly renewed experience to its customers.

With the support of its 2,800 professionals and unparalleled experience and know-how, Unibail-Rodamco-Westfield is ideally positioned to generate superior value and develop world-class projects.

Unibail-Rodamco-Westfield stands out for its Better Places 2030 program, which sets out its ambition to create better places that meet the highest environmental standards and contribute to better cities.

The Unibail-Rodamco-Westfield stapled shares are listed on Euronext Amsterdam and Euronext Paris (Euronext ticker: URW), with a secondary listing in Australia via Chess Depositary Interests. The Group has a BBB+ rating from Standard & Poor’s and a Baa2 rating from Moody’s.

For more information, visit www.urw.com

Visit our media center at https://mediacentre.urw.com

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